For the third consecutive year, we have had the pleasure of participating as a speaker at the Congress of Communication and events, which this year had as its central theme the idea of starring in public events. According to recent Market Events and PR studies is one of the most powerful trends in the sector, seeking to give greater prominence to the public, facilitating their interaction with promoters and highlighting, above all, the relationship with people to whom they are addressed. The organizers invited our Account Manager Maite Gallego, to share our experience in the creation and implementation of a tour that christened Days of Haute Cuisine Financial Bankinter, where we join KITCHEN + Finance to Bankinter share its best “recipes Financial cuisine “. The project combining interactive technology, as a script related to the culinary universe and gastronomic references that spun all events. This project, which received the Award for Best Campaign Awards Expansion Investment Funds and Allfunds 2014, was well received among the participants because it broke with the traditional format of introduction seminar providing an original formula and creative approaches asset management closer, relaxed and dynamic, but still be effective.