Events: a female industry
March 01, 2019
It seems that the figure of event manager, responsible for the events in Spanish advertising companies, is mostly female. This is one of the conclusions of the ‘Study on the Events Sector in Spain‘, elaborated by the EMA (Event Managers Association) in this market and that was carried ou...
SPEAKING OF INNOVATION IN THE SECTOR WITH MARKETINGDIRECTO.COM
October 10, 2017
Being able to stop once in a while even for a couple of hours, and to reflect on our own sector is always good exercise. On this occasion, the moment of “disconnection” to be able to reconnect with colleagues and experts of the profession was at work’s breakfast organized by Market...
“SUCCESS IS DEPENDENT ON EFFORT” (Sophocles)
July 07, 2016
We are pleased to have received the Eventoplus GOLD award for ‘Best Product Launch ” for a PROSEGUR event. It was in the 11th edition of the Eventoplus Awards, which were presented at a ceremony held yesterday at the Plaza de Toros de Las Ventas and has one of the most prestigious juries...
The same question every Xmas
December 23, 2015
How many Xmas have you received by mail ? And how many you have come to your table by courier or messenger ?. Sure that is 90% versus 10% … Every year in La5ª – Grupo O we ask the same question: only online greetings postcard? Or only by post mail? Or both? And every year, so far...
Knowledge VS Experience
November 10, 2015
The moment when you see an image that sums up how you would express a concept is an almost magical moment, right? That’s what happened to us in La 5ª when a colleague has shared with us this picture that is running over Internet, which faces two drawings as simple to capture the essence of [&...
Sharing is living
October 08, 2015
For the third consecutive year, we have had the pleasure of participating as a speaker at the Congress of Communication and events, which this year had as its central theme the idea of starring in public events. According to recent Market Events and PR studies is one of the most powerful tre...
Welcome to AEVEA
March 27, 2015
La 5ª was one of the first Spanish agencies that have joined AEVEA, Spanish Events Associated Agencies, a new organization of industry events created with the clear purpose of laying a regulation for companies in the sector. This entity seeks the overall profit of the companies organizing events a...
The coming future
January 09, 2015
A recent report by the German Convention Bureau presents the ‘megatrends’ of MICE industry for 2030. According to this study, there are eight major categories that will influence the industry of meetings and conventions in the next years and what they will do in this order: technology,...
January 07, 2015
Re-Hi. Or what is the same: hello again. Because our website is reborn with a new design. Clearer, more direct and simpler. As should be most things in life. Today we released new website in a year that has just started and we are celebrating our first five years in the coming September 2015. A [&he...